While a lot of imaginative thinking goes into our displays, our team also conducts in-depth research to ensure our creations are up to date with the latest design trends.
As our end of year Christmas displays enter the production phase, we thought we would share some of the contemporary themes that inspired us in 2020.
Earlier in the year, when the phrase ‘global pandemic’ was strictly reserved for science fiction films, our team was travelling all over the world to research upcoming trends.
The use of animals was a popular theme throughout the many cities we visited, with the use of colourful, whimsical and quirky designs.
As Disney’s The Lion King has proved twice over, animals tend to have wide appeal with children and adults, inducing a carefree sense of enjoyment.
With so many types of animals to choose from across varying landscapes and international cultures, the theme can be taken in many different directions.
With advancements in technology and growing demand for immersive experiences, the most cutting-edge displays are finding ways to incorporate interactive elements.
Moving parts, selfie sets, and actual rides are being integrated into Christmas displays to encourage participation from spectators.
From creating photo opportunities for social media to providing live performance art and even lighting shows, we’ve found there are countless ways to boost interactivity.
It’s a great way to entertain the little ones, while also giving the adults a chance to be fun and playful.
Super stylish and luxurious, this design trend involves using a combination of soft pinks, feathers and florals.
Traditionally, these elements would be used to create a muted, elegant theme, but there’s nothing subtle about this particular style.
Instead, it aims to be loud, proud and in your face, demanding attention with a pretty palette and opulent textures.
Best suited to high end spaces, the feminine theme can be styled to create a sense of grandeur.
Dark and moody, this deep blue palette brings the colours of the ocean to the world of Christmas.
On trend with Pantone’s 2020 colour of the year ‘classic blue’, it can also be used to create a luxurious and elegant theme.
The style can be adapted to varying project scales, equally effective on small displays as it is on large creations backed by a substantial budget.
As shades of blue can be calming and soothing, it’s quite an appropriate colour palette to use during the crazy chaos of Christmas!
Finding ways to minimise environmental impact and repurpose materials is becoming a major priority for businesses all over the world.
While it may seem limiting to reuse existing elements, it can actually allow for greater creativity. As they say – necessity is the mother of invention.
Another sustainable trend is to focus on craftsmanship to design and build a high-quality display that will last longer, as opposed to a single-use installation that will have to be quickly replaced.
There is also a move toward using more natural elements, rather than materials that may cause harm to the environment during the manufacturing process.
With December only a few months away, our Christmas displays will soon be popping up across the nation in various retail, commercial and local government spaces.
We hope you get the chance to experience our designs for yourself so that you can create your own memorable moment.