The Importance of Christmas Displays Post Covid-19

The Strand ArcadeAugust 26, 2019
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Marekting and Events

We’re only 7 months in, and already 2020 has been quite the year. From the many challenges of the global pandemic through to some downright weird and whacky moments (we’re looking at you, Tiger King), no one could have predicted the new decade would start off this way.

With everything that has happened in recent times, it’s become natural to expect the unexpected, but if there’s one thing we can all count on in 2020 it’s Christmas.

December has always symbolised a light at the end of the tunnel. It marks the end of the year and comes with a promise of a well-earned break filled with hope and joy, food and drink, and family and friends.

After the rollercoaster ride of 2020, it’s never been more important to celebrate Christmas and all it stands for to ensure we end the year on a positive note.

There’s tremendous opportunity for retail businesses, corporate companies and government institutions alike to take advantage of the upcoming festive season. It’s all about injecting life and laughter into everyday spaces at a time when people need it the most.

The Strand Sydney Chirstmas Display

Here are 5 reasons why you should invest in a Christmas display post Covid-19.

Boost Sentiment & Morale

The power of the mind should never be underestimated. Time and time again, studies have proven that our mood has the ability to affect how we think, act and behave.

It’s only human to make decisions based on how we feel in the moment, especially when we’re in a retail or hospitality-based setting. When we’re feeling upbeat and cheerful, we’re going to be far more likely to part with our money and spend more.

The same theory applies to our workplace performance. It doesn’t matter whether we’re working in a government organisation or a corporate job, our productivity levels are directly related to our mental and emotional wellbeing.

Everyone is likely to be feeling a bit low in the wake of the pandemic, but Christmas is a reminder of all the good things in life. It’s a welcome distraction, and ultimately a reprieve from all of the negativity and hopelessness associated with COVID-19.

By fostering the Christmas spirit and providing a display that engages and inspires, you will be able to boost sentiment as well as morale.

Drive Foot Traffic

Restrictions may have eased in certain parts of the country, but lockdown has led people to alter their behaviour in the longer term. There is now a preference to stay home and shop online, as opposed to engaging with brands in person.

A spectacular Christmas display is exactly what you need to motivate shoppers to get off the couch and go out to your location. It will remind them of the benefits of shopping in-store and show them what they’re missing out on.

There will always be certain activities that simply can’t be achieved online, such as the beloved tradition of getting a photo with Santa. People love to engage with striking visuals and immersive experiences and will be inspired to venture into the outside world for it.

When passers-by catch a glimpse of the display, they will be far more likely to adjust their course and explore the area out of sheer curiosity. There is also a high likelihood that spectators will share photos and videos on social media and encourage others to go and visit via word of mouth.

Support Surrounding Businesses

While your organisation may not be primarily concerned with retail customers, your actions will have a flow on effect to surrounding businesses. Commercial buildings and government spaces can use Christmas displays to support shops, eateries and personal services in the vicinity by drawing more people into the area.

Over the Christmas period, many retailers will be looking to maximise profits to offset the losses incurred during lockdown. It’s important for the wider community to aid them in their progress to stimulate the economy and help these businesses get back on track.

Encourage Employment Opportunities

COVID-19 has unfortunately led to an increase in unemployment rates and casual workers have taken the brunt of the hit. As Christmas displays require teams for installation, dismantling and day to day operations, it’s an opportunity to create casual job placements, providing security to vulnerable people over the holiday period.

What’s more, by increasing foot traffic in area, there will also be a greater need for casual workers in the surrounding businesses to help keep up with the surge in demand.

Build a Sense of Community

It’s been a long time since we’ve been able to come together as a community in our respective cities, making the chance for us to connect at Christmas even more meaningful in 2020.

A well-designed Christmas display will encourage people from all walks of life to share the experience of engaging with the spectacle. As complete strangers admire the display, they will be inclined to discuss the sight and turn to each other for assistance with photo taking.

By bringing people together to feel joy, excitement and wonder, it will promote good mental health, a sense of belonging and increased acceptance of others, and that’s what Christmas is all about.

Ready to Take the Next Step?

If you’re looking to install a Christmas display at your place of business in 2020, get in contact with the experts at Visual Inspirations today. We combine vivid imagination with innovative design and cutting-edge technology to deliver world-class Christmas displays for brands across the country.